Release Plantfellow at Horticontact 2022

It’s started! Sobolt is launching Plantfellow at Horticontact 2022, the largest trade fair for Dutch greenhouse horticulture. Exciting. On the 1st day, the booth immediately drew a lot of attention. In particular, the demo of AutoPheno received a lot of positive interest. What 'launch lessons' can be drawn after 2 days?

1. Breeders typically take more time for a conversation at the fair than growers do
2. Rather buy a working product than invest jointly, this appears after 50 conversations
3. Plantfellow has a nice booth, but LetsGrow's setup is the real deal at Horticontact

Ready for digital innovation in the greenhouse and fancy a cup of coffee? Contact Dennis via d.vanderwiel@sobolt.com.