Sobolt collaborates with Erasmus University: will it bring the company a new strategy, new intern, or both?

Sobolt collaborates with Erasmus University: will it bring the company a new strategy, new intern, or both?

“Every year I watch CEMS students present their cases, and every year I am impressed.”, - says Rene Olie, executive director of the CEMS Master program at the Erasmus University in Rotterdam. And not without a reason. On the 17th of October, representatives of the Sobolt team were presented with a case and a strategy for the company, developed by CEMS students.

In the short time leading up to the final presentations, students were able to grasp the basics of the Sobolt’s complicated technology, perform extensive market research, and present insightful recommendations.

The presentations were professional and well-prepared, and the students made a lasting impression when they proved they could deal with any trick question the audience fired at them: “So how did you calculated the impact?” and “What is you finance prediction based on?”. Prepared for anything, the students then revealed back-up slides with explanations and calculations.

As the Sobolt’s team was heading outside after the presentations had finished, one of the teams approached us and asked for feedback. It soon turned into a heated discussion triggered by the question of Jeroen van Zwieten, CEO of Sobolt: “If you could invest in only one thing, what would it be?”. Students answers varied from focusing on solar only to investing in smart green cities solutions.

Fortunately, the collaboration with Erasmus University will not end here. With help of professors Brian Pinkham, Rene Olie and Bas van Heel, Sobolt is now preparing a case for students of yet another master program – Strategic Management - in December. The class will be challenged to help the company create the expansion strategy.

Sobolt is very excited for the next step in our collaboration with the Erasmus University. The question is: what will it bring to our company? A new business strategy, new intern, or both?

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